Why Podcasts Are Valuable for Businesses
Today, September 30, is International Podcast Day. This annual event has been celebrating the significance and diversity of the podcast medium worldwide since 2014. The day was launched by Steve Lee to introduce the popular format and its diverse possibilities to a broad audience. In this blog post, we explain why podcasts are becoming increasingly important to us and many other companies as a modern communication format. We also highlight the focus of our episodes and how podcasts help companies successfully communicate with customers and partners.
Podcasts bring people together and create valuable added value for businesses
Podcasts have long been more than just a trend; they are a fantastic medium that provides companies with lasting support in connecting with their target audience. We have already completed two exciting podcast projects: one in 2021 with Bürobesuch.de and another in September with the marketing agency smic.
Our 2021 podcast with Bürobesuch.de focused on ASTRUM IT as a company. In conversation with our Managing Director Gerhard Pölz, the focus was primarily on what defines ASTRUM IT: the combination of digital innovation, custom software development, and long-term partnerships with clients in sectors such as medical technology, public administration, and industry. Values such as responsibility, employee-centricity, and sustainable organic growth played a central role. The interview offers an authentic insight into our corporate philosophy and expert IT services.
Our latest podcast project with smic just went live in September 2025. In this episode, we discuss current topics such as IT, digitalization, artificial intelligence, as well as our portfolio and exciting projects.
For us as an IT service provider, the podcast offers an ideal platform to share our expertise, shed light on innovative technologies, and showcase our capabilities.
How a podcast helps a business
Podcasts open up new communication opportunities for businesses:
Personal connection: Podcasts allow for authentic storytelling and conversations, helping to build an emotional connection.
Brand building: Through regular episodes, a company positions itself as an expert and builds trust with its target audience.
Reach and diversity: Audio formats reach audiences who read less and prefer to listen—for example, while commuting or exercising.
Versatile content: Podcasts provide content that can also be repurposed for blog posts, social media, or newsletters, strengthening your content strategy.
New customer contacts: Podcasts create touchpoints with potential customers without intrusive advertising, which makes customer acquisition easier.
For us, podcasts are a key component of modern corporate communication: We use them to share knowledge, increase visibility, and make new connections.
If you’d like to listen to our podcast episodes:
UYou can listen to our Bürobesuch.de podcast episode here.
You can find our episode of the smic! it up podcast here.
